Intent
“Let the conversation flow at its own pace, don’t try to rush it or control it. You need to let go and be part of the conversation.”
Understanding the purpose, or intent of the conversation is rather organic and unscripted. Just like the river that often meanders around, adjusting its path along the way, we often need to clarify with one another, going beyond the shortest path of communication efficiency.
Chapters
11
Defining and Framing
Beyond the literal sum of the parts, intent balances meaning with goals.
12
Visual Communication
Visual communication allows us to make use of space to pace and control how readers converse with charts.
13
Scaffolding
Scaffolds provide support for authors and readers to express their intent when exploring data.
14
Balancing Emphasis
We draw attention to key points in our messaging through emphasis.
15
Mode and Interactivity
Phones, tablets, watches, big screens, and interaction take center stage as we look at how mode affects our messaging.